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Heineken commercial no gimmicks7/31/2023 Even though focus groups said that New Coke had a better taste, people just didn’t drink the stuff because of the place of regular Coca-Cola in American culture. But most people didn’t actually hate the flavor! In fact, focus groups gave New Coke very high marks, with many claiming it tasted better than the original flavor!īut as Coke learned the hard way, it turns out that people don’t always like products for the reason that we as marketers think they do. The result, New Coke, became the stuff of marketing failure lore when it turned out that people absolutely hated the release. In 1985, Coke decided to test out a new formula. ![]() You have to stay ahead of the competition or they will catch up to you and beat you. “Innovate or die” is a big phrase in Silicon Valley.
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